I’m less thrilled when I pull a book off your shelf only to find that it is actually an Advanced Reader Copy.
I’m sure you know that since ARCs aren’t purchased, but rather provided by the publisher, the publisher and author make no money on sales of ARCs. They are meant to be shared for reviews and publicity, not exchanged as a “used book” between customers and bookstores that may have otherwise purchased an actual copy of the book, thereby helping the author earn her fair share. Most ARCs come with a “Not For Sale” sticker on the cover or just inside the cover.
One of my favorite bookstores in Seattle had a fantastic solution to their abundance of advance copies. Once a year, they would stack all of their ARCs on a display table. For each regular book a customer purchased, they were allowed to select one ARC from the table, free of charge. The “buy one get one free” promotion brought in lots of customers, more sales were generated, and no authors lost money due to ARCs being sold as opposed to books.
I hope you’ll consider this option, because for the author, every sale counts!
Thanks for your time,